Avoiding the Airline Graveyard
Ferri, Gianluca
In the last decades the airline industry had to deal with problems including: intensified competition from low cost carriers, higher customer expectations, more price-sensitive customers, rising fuel prices, rising airport charges and higher operating costs. Air Malta was not immune from these evils and, since 2001, its operating environment became increasingly complex. In November 2010 Malta notified the European Commission that it was applyi...